Thanks for a great year


The Adobe for Education mission statement is to inspire and empower the next generation to be life long creators. It has been a pleasure to keep this mission on track throughout 2015 and a privilege to work with some of the world’s most creative and passionate educators who make up the Adobe Education Community (AEC).


Globally, the AEC is currently made up of  259 Adobe Education Leaders (AELs), 130 Adobe Campus Leaders (ACL) and 860 Adobe Education Trainers (AETs). Collectively, the AEC has recorded an estimated impact on over 5.1 million students and teachers throughout 2015 in their quest to inspire and empower the next generation to be life long creators.


In the APAC region, there are currently 72 AELs, 44 ACLs and 112 AETs. It has been very pleasing to see a number of Australian AELs leading the way globally with events and impacts throughout 2015.

Active use events in 2015

During 2015, Adobe Education (APAC) in conjunction with the AEC have managed (or been involved with) about 200 events throughout the region and had direct contact with over 5000 students and 6000 teachers. This online journal has documented many of these events throughout the year.


Big Day In – Sydney (500 students)

2015 Adobe Days

During 2015, we ran 25 Adobe Days throughout Australia. Adobe Days are student workshops with expert Adobe educators or trainers. They are held either as an excursion to the Adobe office in Darling Harbour or an incursion where the Adobe educator/trainer visits the school.


Video stories of a number of the 2015 Adobe Days can be found on our Vimeo Channel – CreateEdu TV

Adobe Education Exchange

Globally, there are now nearly 250,000 members of the Adobe Education Exchange with just under 9,000 of them from Australia. So far over 3,600 Australian educators have joined this year compared to 2,500 who joined in 2014.

The APAC EdEx membership is now over 14,000, a great result considering that at the same time last year we had just over 8,000 APAC members. By the end of 2016, let’s aim for 20,000 APAC members of EdEx. For this to happen we need your support to help share the value of this resource and attract active members.


Have a great Christmas break everyone.


Cool Australia


This week, I had the pleasure of meeting Cool Australia founder and CEO Jason Kimberley and his colleague Thea Nicholas at their office in Prahran, Melbourne.

Cool Australia is a not for profit organisation that provides outstanding  free education resources and processional learning focussed on environmental responsibility that are mapped to the Australian Curriculum.


Adobe have sponsored Cool Australia as part of their corporate responsibility sustainability program. We are very proud to be associated with the great work that Cool Australia is doing and encourage all Australian teachers to make use of the Cool Australia resources.

Since its beginnings in 2008, Cool Australia now impacts about 40% of Australia schools with a current reach of nearly 40,000 teachers.


They established Enviroweek, which in 2016 will run from September 11 to 17 and will involve over 180,000 students. Enviroweek is a national platform for early learning, primary and secondary schools to take action on environmental responsibility and engage their communities.


Jason Kimberley, founder & CEO of Cool Australia

It was great meeting Jason Kimberley and seeing the passion that he has to help make the world a better place through education. Jason has had an interesting background as a builder, retailer, restaurateur, photographer and adventurer. Following a 16 day expedition to Antartica in 2005 with fellow adventurers Jason Veale and Peter Hillary, he wrote the book Antarctica : a different adventure. During the research for the book, Jason became more aware of the increasing human impact on our planet and was inspired to share his concerns with the next generation and in August 2008, he started Cool Australia.

Here is a video that helps share Jason’s story …



It was also great meeting Thea Nicholas, the education guru at Cool Australia. An experience educator and passionate advocate for sustainability and the environment, Thea joined the Cool Australia team in 2013 with a focus on working with their curriculum developers to help teachers across Australia to access and utilise a wide range of sustainability curriculum resources aimed at inspiring students to make a positive change.


I am looking forward to a continued partnership with Cool Australia and linking some of the amazing Adobe tools with their outstanding curriculum material.

Adobe with NSW DEC ITD Staff


NSW Department of Education CIO Steve Loquet, addressing his ITD staff in advance of the workshops

The NSW Department of Education hosted a morning of vendor workshops for their ITD (Information Technology Department) staff last Friday 11th December. Adobe was invited along with Microsoft, Google, and Hewlett Packard.


I ran the following five 30 min sessions to a total of about 175 ITD staff who focus on providing NSW teachers and students with their hardware and software solutions.

  • ePub solutions with Adobe InDesign
  • Photoshop Tips & Tricks
  • What is flipped learning about and how does Adobe help?
  • Basic video production with Adobe Premier Pro
  • Creative assessment with Adobe Acrobat Pro


Slides and resources for these sessions are available via:

Adobe welcomes Australian Government’s National Innovation and Science Agenda

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In response to the Australian Federal Government’s national innovation and science agenda, Adobe’s President for APAC, Paul Robson has published some affirming statements.


Below are direct quotes from Paul’s press release yesterday …

“Adobe works closely with all levels of government across the country as they embark on their digital transformation journeys. Digital has disrupted almost every aspect of our lives and it’s promising to see policy initiatives emerging to drive the innovation discussion forward,” Mr Robson said.

“Adobe’s s annual research into the state of digital across Asia Pacific consistently finds that skill shortages are a major obstacle to digital advancement. Increased investment in skills development will help businesses and governments to drive digital transformation, leading to increased efficiency, business growth and a greater experience for customers and citizens.”

“Today’s announcements are a welcome addition to the digital transformation discussion and I look forward to working with the Australian Government, and all governments, to drive the innovation agenda forward.”

Adobe also works with teachers across Australia to help ignite creativity in the classroom and promote digital skills development. Around 9,000 teachers across the country are members of the Adobe Education Exchange.

This press release generated the following news coverage:

Business Insider Australia:
9 big businesses respond to government’s innovation plan

Adobe welcomes Aust Govt’s ‘National Innovation and Science Agenda

More information on the national agenda:


Adobe @ MAV Conference 2015

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The Mathematical Association of Victoria (MAV) Conference is one of Victoria’s largest education events and this year Adobe Education ran four presentations.


Adobe Solution Consultant, Brian Chau ran two sessions on making interactive forms with Acrobat Pro.


Brian showed the Mathematics teachers how Acrobat Pro can be used to make an interactive maths worksheet. He taught them some of the built in interactive tools as well as some simple Java script codes that can be used for a wide range operations.


I ran two sessions on Flipped Learning with a focus on how to use Adobe Presenter Video Express, Adobe Voice, Clip & Slate to develop a Flipped Learning culture.


Slides and resources shared by Brian and me can be found on the Adobe Education Exchange via:


AIE – new Melbourne campus


Last Thursday I was very pleased to be invited as a special guest to the , AIE (Academy of Interactive Entertainment) officially openning of their new Melbourne Campus at the World Trade Centre, Docklands.


The Academy of Interactive Entertainment (AIE) is one of the world’s longest running animation, game development and film visual effects schools. As a not for profit, RTO (Registered Training Organisation) it provides a wide variety of certificate and advance diploma courses for students interested in working in games development, animation, film and visual effects.


AIE Charman & CEO John De Margheriti, spoke about why he started AIE back in 1996 and encouraged the students to believe in themselves and follow their dreams as he did all those years ago to establish the academy because there were none at the time.


Laurie Costabile, Melbourne Head of School, hosted the event and proudly showed off the features of the new Melbourne campus.


IAA “Write Your Future”

To all marketing communications young professionals and students 30 years in age and under.

The International Advertising Association (IAA), in conjunction with Adobe, have launched IAA “Write Your Future” 2016 travel scholarship for marketing communications young professionals and students 30 years in age and under.

Here is Mark Henly (Adobe Digital Strategist) to share more …


The winner will receive an all-expenses paid trip to the IAA World Congress, to be held in Abu Dhabi on 21-23 March 2016.

With more than 1,200 delegates from around the world, the theme for this year’s congress is BREAKING BOUNDARIES and the event provides a once in a lifetime learning experience for the winner. The premier marketing communications event in the world is a forum of authoritative opinions, stimulation, motivation and exchange of ideas with industry leaders and experts of global standing.

IAA ‘Write Your Future’ aims to foster professional development of young talent in the marketing, advertising and media industries, and further their careers in our dynamic industry.

This year’s theme focuses on how ‘Millennial Marketers’ are reimagining marketing and is asking entrants to answer one of the following questions:

How is content for marketers changing the way we see brands?

How has the mobile revolution changed advertising (or marketing)?

Is the Internet of Things destined to be a marketing game changer?

Submissions can be made in video format, as a pitch and a digital amplification plan.

Notable past winners of IAA scholarships include Siimon Reynolds, Sunita Gloster and Nic Hodges.

The IAA “Write Your Future” call for entries are now open and more information can be found here.

Submissions will be judged by a panel of 5 judges chaired by Russel Howcroft, Executive General Manager of Network TEN and a Gruen Panelist.