Adobe Symposium – 2019


About 4.5K creatives and marketing professionals attended the 2019 Adobe Symposium on June 27 & 28 at the Sydney ICC with thousands more watching live from all over the globe.

As it says on the Symposium website it is about evolving experiences. It’s not only where experience makers are born, but where they go to grow.

At this event, Adobe’s three clouds (Creative, Document & Experience) combined for an exhibition of data management and creativity. CIOs and graphic designers from all over APAC gathered together to learn more about how and who Adobe is a leader in digital transformation for many business and organisations.


Suzanne Steele hosted the keynote session at the start of day 1. Suzanne is Adobe’s Managing Director for ANZ.

One of the highlights was the keynote from the amazing Holly Ransom.


Holly Ransom is the CEO of Emergent, a company that specialises in change management disruptive strategy and building the capacity of leaders. Emergent, has worked with the following companies: Microsoft, Virgin, INPEX, Europcar, KPMG, & the AIS, as well as local, state and federal government departments globally.


Holly was the youngest person to be named in Australia’s ‘100 Most Influential Women’ in 2012. In 2016, she was listed by Sir Richard Branson as one of his dream dinner guests, and in 2017 was Sir Richard’s nominee for Wired Magazine’s ‘Smart List’ of future game changers to watch. In 2018, she was personally requested by Barack Obama to moderate an hour-long conversation with during his only engagement in Australia.


Adobe’s Vice President of Marketing for Asia Pacific, Alvaro del Pozo shared about the opportunity for marketers to design and deliver exceptional experiences.


Steve Hammond, Adobe’s Sr. Director, APAC Experience Business, was involved with a number of main stage presentations throughout day 1. Steve recently moved with his family from the United States to Australia to lead the Experience Business for the region.


Alex Amado flew in from the US to be part of this year’s Symposium event. As VP of Experience Marketing at Adobe, Alex Amado is responsible for creating and delivering compelling experiences that reflect Adobe’s brand which was recently ranked the 56th most valuable global brand by Interbrand.


Alex interviewed Julian Hamilton and Kim Moyes from The Presets, who recently collaborated with Adobe on a Lyrical Masters challenge for creative types to design 100 lyrics from their song ‘Tools Down’ using Adobe Creative Cloud software. Click here to find out more.

The Presets have been recognised globally for their dynamic live performances, playing hundreds of shows domestically and internationally, including key slots at renowned international music festivals such as Glastonbury, Coachella, SXSW, Exit, Melt and Splendour In The Grass.

Another highlight was the SNEAKS session featuring one of Australia’s most well known comedians/actors Julia Morris.


SNEAKS is all about showing new inventions from the Adobe Lab that may end up part of or on their own as an Adobe app.


Click here to see a full list of all the presenters at Adobe Symposium 2019.

Here are some more images from both days.

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