IAA “Write Your Future”

To all marketing communications young professionals and students 30 years in age and under.

The International Advertising Association (IAA), in conjunction with Adobe, have launched IAA “Write Your Future” 2016 travel scholarship for marketing communications young professionals and students 30 years in age and under.

Here is Mark Henly (Adobe Digital Strategist) to share more …


The winner will receive an all-expenses paid trip to the IAA World Congress, to be held in Abu Dhabi on 21-23 March 2016.

With more than 1,200 delegates from around the world, the theme for this year’s congress is BREAKING BOUNDARIES and the event provides a once in a lifetime learning experience for the winner. The premier marketing communications event in the world is a forum of authoritative opinions, stimulation, motivation and exchange of ideas with industry leaders and experts of global standing.

IAA ‘Write Your Future’ aims to foster professional development of young talent in the marketing, advertising and media industries, and further their careers in our dynamic industry.

This year’s theme focuses on how ‘Millennial Marketers’ are reimagining marketing and is asking entrants to answer one of the following questions:

How is content for marketers changing the way we see brands?

How has the mobile revolution changed advertising (or marketing)?

Is the Internet of Things destined to be a marketing game changer?

Submissions can be made in video format, as a pitch and a digital amplification plan.

Notable past winners of IAA scholarships include Siimon Reynolds, Sunita Gloster and Nic Hodges.

The IAA “Write Your Future” call for entries are now open and more information can be found here.

Submissions will be judged by a panel of 5 judges chaired by Russel Howcroft, Executive General Manager of Network TEN and a Gruen Panelist.