Adobe Max – Keynote highlights

Comedian Conan O’Brien along with Adobe’s CEO Shantanu Narayen and Adobe Executive Vice President Scott Belsky were the main hosts for the 2020 Adobe Max Keynote sessions for 2020, the largest ever Adobe Max event.

In Shantanu’s welcome address he reminded us that creativity has never been more important and Adobe mission is to change the world through digital experiences.

He reminded us that Adobe is about unleashing creativity for all, accelerating document productivity and powering digital businesses.

Shantanu said that content fuels the digital economy and he shared that Adobe aims to:

  • empower every voice
  • accelerate productivity and collaboration
  • push category and technology boundaries
  • put Adobe magic to work
  • inspire and be inspired

Scott Belsky began his presentation by reminding us that Adobe is more than just high-end professional creativity products by sharing a great video featuring the following three Adobe mobile apps:

Scott shared that Adobe aims to help people learn new skills (Level Up), Collaborate and unleash new forms of creation.

Illustrator for the iPad

Adobe Illustrator for the iPad was officially launched during this keynote with a demo from the amazing Terry White, Principle Worldwide Photography Evangelist.

Find out more via

Terry then demonstrated a range of new Photoshop feature on the iPad and laptop/desktop including:

Photoshop on the iPad

  • Object selection on iPad & refine edge
  • Rotate canvas
  • Curves adjustment for colour correction

Laptop/Desktop version

  • View Pattern Preview
  • Sky replacement
  • Neural Filters (powered by Adobe Sensei)

I was particularly impressed with the Neuro filter that automatically changed the age of a person from older to younger.

Check out this clip

The Content Authenticity Initiative

Scott also highlight a new initiative from Adobe and other partners called the Content Authenticity Initiative. This is aimed at building a system to provide provenance and history for digital media, giving creators a tool to claim authorship and empowering consumers to assess whether what they are seeing is trustworthy.


New updates for Lightroom include:

  • Local Hue via Apple Pencil
  • Colour Grading
  • Import images direct to Lightroom
  • Batch processing (time saver)
  • Raw editing via the smart phone

Adobe Fresco

A range of new features in Fesco were featured including the new charcoal brush, multi-coloured Sampling, vector trimming and the fact that Fresco is now available on the iPhone.

Adobe XD

The new 3D transforms feature in XD was a highlight shared by Khoi Vinh, Senior Director of Product Design, XD, Adobe. Other cool features include stacks and smart padding.

Adobe’s video tools

New video updates that were shared include Pan & Zoom on Rush, Speech to Text on Premiere Pro and the new 3d Design Space.

Find out more about Adobe Max 2020 via