Here are some excerpts from Shantanu Narayen‘s opening keynote presentation at the 2019 Adobe Max conference.
Shantanu has been the CEO of Adobe since 2005.
Adobe’s mission is simple and powerful. We want to change the world through digital experiences. And [for over three decades] it is this purpose that has guided everything we do we.
With Creative Cloud we are unleashing creativity, giving anyone anywhere the tools to express themselves.
All of Adobe’s 22,000 employees have a singular focus on empowering everyone to create experiences that inspire, transform industries and move the world forward.
We are in the golden age of creativity. Story telling has never been more rich thanks to the innate desire to communicate and the power we have today with digital technology. It is the foundation of arts of culture, its critical to education and entertainment. And it powers societal change as well as drives economic powers and breakthroughs. It doesn’t matter if you are a designer an engineer, a student or a business owner, creativity today is a fundamental skill and at the core, creativity is actually all about making emotional connections.
Digital literacy helps students see things in a whole new light
Amazing things happen at the intersection of imagination and technology. Adobe aims to empower all voices from creative professionals to students, astronauts to office workers. We need to make accessible the power of rich media so anyone can tell their story.
Adobe is pushing the boundaries of technology to give you new ways to express your vision. Voice, AR, VR, 3D, animation, video, Photoshop, illustrations, screen design. Adobe is innovating to make the world your canvas.
During Max 2019, Adobe announced the next generation of Creative Cloud – a release of faster and more powerful products across multiple surfaces. This includes
- Adobe Photoshop on iPad,
- Adobe Fresco now on Microsoft Surface,
- Adobe Aero (a new authoring tool for creating in augmented reality)
- A previews of Adobe Illustrator on iPad, and
- the new Photoshop Camera
Adobe also released updates to Lightroom, Premiere Pro, After Effects, InDesign and Adobe XD. They also annonced new Adobe Sensei (AI) powered features such as Auto Reframe in Premiere Pro, Object Selection in Photoshop, Auto Tone in Photoshop Camera and Live Brushes in Fresco.
Read the blog post: Launching a New Version of Creative Cloud for a New Era of Creativity