Adobe was pleased to support the QUT (Queensland University of Technology) Business School BlueShift business case competition for secondary school students. Compare the Market was the subject of the case study for all the student groups as they were challenged to adapted the marketing and use of their Simples app to attract new users, encourage more frequent interactions and provide more commercial value.

I had the pleasure of being one of the judges for the final and enjoyed seeing the students present their pitches including the use of a range of Adobe applications.

I’d like to thank Adobe Senior Customer Success Manager Jerry Wong for organising Adobe’s involvement in this event as well as a series of events with TAFE QLD and The University of Queensland.